lydia park
A product designer who bridges systems thinkingstructure, patterns, scale and visual crafttype, color, motion, grounding interface decisions in how real people think and feelresearch + psychology, to make complex products clear and humansimple, honest, usable.
click me!SPARC Sports
Rebuilt SPARC's color system, dashboard UI, and brand identity, tested with athletes to lift engagement 60%
Kayno Labs · Douglass AI
Audited and redesigned Douglass's homepage and Intelligence surface: 56% less copy, sourced answers above the fold
Microsoft Copilot
Designed 4 in-flow Copilot features for Outlook, cutting a 5-step scheduling task to a single tap
Blumiin
Designed an evidence-first herbal remedy app in a 2-hour sprint, winning the Skandalaris intern pitch
Le Petite Route
Mapped 7 real village sites to The Little Prince narrative in a location-based storytelling app
Asian Multicultural Collective Club Rebrand
Rebranded AMC from a hand-drawn mark to a scalable identity, now on social, events, and merch